The Fleetwoods were an excellent vocal group from the late 50s and early 60s who are best known for 'Come Softly to Me' and 'Mr. Blue'. Both of these are 'classic' oldies tracks, evocative of the late 50s.
'Lonely is as lonely does' came late in their career, and actually sounds much more modern than its 1964 recording date would suggest. This is really a prototype of the 'soft pop' style that would become popular later in the 1960s. The composer, Chip Taylor, went on to write 'Wild Thing' and 'Angel of the Morning'.
The track opens with a nice picked guitar introduction. As in many of my favorite Fleetwoods tracks, Gary takes the lead vocal, with Gretchen and Barbara singing backing vocals. Gary has a very sincere voice. At the beginning the song sounds very routine, but there are some clever chord changes and some cool lyrics. My favorite line is 'As your tears fall, remember this: you're just a kiss away from happiness'.
from the single Lonely is as lonely does (Dolton) available on CD - Come Softly to me - The Very Best of The Fleetwoods (EMI)