So groovy. Outstanding popcraft from an outstanding group. Love the contrasts between such pretty music and Chris Dedrick's trenchant lyrics. The arrangement - heavy on the trumpets and harpsichords - is exquisite. Fetch me my paisley nehru jacket, Gweniviere.

Grovvy pop. A little favorite.

Despite '2002 - A Hit Song's insistent chorus of "it's gonna be a hit, hit, hit!", by the end you're not convinced, "it's not gonna be a hit is it Free Designers?" "No� I'm afraid not Rum. To be honest it hasn't a hope in hell. Oh yeah we're bitter, of course we are, but, you know, when you're in the idiom of soft rock you can't get away with angst, you've got to maintain this 'pleasing' fa�ade, so that's why we sound so jolly, so 'up' on this song. But yeah, it's hard..." Yes, they may, as they sing, have "sealed it with a kiss" but the cracks show. And it's that that makes this song particularly memorable. It's fascinating to see the rips in their Peter Pan wonderland, a place where they usually spend their time flying kites, blowing bubbles, befriending dolphins. And so this palpable excitement you hear in their heady harmonies is not fuelled by a surefire optimism of success but by an almost delirious desperation, "hit, hit, hit, sure to be a hit, hit, hit, gonna make a hit, hit, hit" they sing, panting, shaking nervously, craving that big fix. The track is a flip-side to the Byrds' 'So You Wanna Be A Rock'N'Roll Star'. Both are bitter recipes for pop success but whereas the Byrds are pissed off that any talentless buffoon can follow their recipe to success get a hit, the Free Design are pissed that "We did all this last time, and it did not work!". I guess you have to suffer for your art, and maybe the Free Design were having too happy a time. Or maybe their hair didn't swing right or their pants weren't tight.

If only life could be like this. Taken from The free designs head honcho Chris Dedricks soloalbum "Be free" this is the best cut on an album that is 50 percent quite awful (free design meets prog rock, not so good) 50 percent quite lovely (free design meets simon & garfunkel, much better) Well, particulary this track that gets closest to that simon and garfunkel comparision.