Masterpiece! This record, a legend amongst those who know it, with its fine writing, arranging and singing clearly deserves its place in the Pantheon of great pop. It may have failed commercially in its time but the beauty of their pop puts it amongst the best of our times and explains why 37 years after its creation it remains exquisitely artful to our ears. I could write 100,000 words scratching at what I love about this group and their first 4 records, and this song alone.But, the Free Design deserve, rather than my dull hyperbole, a good listen. Rousing and sublime, almost TOO GOOD to have been a big hit. If you read a bit about them you realize that these singing siblings made some naive career choices that favored music over money. Our gain.
Some bonehead on this site claimed The Free Design sound like Stereolab. That writer got it butt backwards. Sadly, Stereolab doesn't have the skill to really reach the musical and spiritual depth of the Free Design. Stereolab's OK, don't get me wrong, but they are often a pale imitation of a much richer source. Letitia from Stereolab cites The Free Design as one of her all-time favorite bands, so at least they have sublime taste and honesty when it comes to revealing their sources.

Guaranteed to lift you up way high.
Buy or download NOW!!!

Fave part: "Wish that I were corny....:

Despite '2002 - A Hit Song's insistent chorus of "it's gonna be a hit, hit, hit!", by the end you're not convinced, "it's not gonna be a hit is it Free Designers?" "No� I'm afraid not Rum. To be honest it hasn't a hope in hell. Oh yeah we're bitter, of course we are, but, you know, when you're in the idiom of soft rock you can't get away with angst, you've got to maintain this 'pleasing' fa�ade, so that's why we sound so jolly, so 'up' on this song. But yeah, it's hard..." Yes, they may, as they sing, have "sealed it with a kiss" but the cracks show. And it's that that makes this song particularly memorable. It's fascinating to see the rips in their Peter Pan wonderland, a place where they usually spend their time flying kites, blowing bubbles, befriending dolphins. And so this palpable excitement you hear in their heady harmonies is not fuelled by a surefire optimism of success but by an almost delirious desperation, "hit, hit, hit, sure to be a hit, hit, hit, gonna make a hit, hit, hit" they sing, panting, shaking nervously, craving that big fix. The track is a flip-side to the Byrds' 'So You Wanna Be A Rock'N'Roll Star'. Both are bitter recipes for pop success but whereas the Byrds are pissed off that any talentless buffoon can follow their recipe to success get a hit, the Free Design are pissed that "We did all this last time, and it did not work!". I guess you have to suffer for your art, and maybe the Free Design were having too happy a time. Or maybe their hair didn't swing right or their pants weren't tight.