I've come to really like this band, but when I first heard them, I wasn't so keen. Like many great bands, Hefner feature a highly distinctive singer, who can take some time to grow on you. This simple 3 and a half minute pop song has an engaging arrangement, in which the piano, drums and guitar are superbly complemented in the chorus by synth, brass, and some great backing vocals. The chorus is quite glorious, with a chord sequence that somehow reminds me of the group Mercury Rev's very best songs. The words go very well with the emotional music as well: 'Lost feelings of love come flooding back/Every time you cry/ you give me little heart attacks/Love seems strongest when it's new/but that's something I can't prove/I can't prove that I love you...'

The only other reference point that occurs to me is Pulp - as the song builds, lead singer Darren Hayman's delivery becomes ever more exhuberant, like that of Jarvis Cocker in the best Pulp songs. Looking at the CD, I notice that the excellent backing vocals are by Amelia Fletcher, who if I remember correctly did some Wedding Present backing vocals, and was the singer in the Sarah records band 'Heavenly'. Anyway, this is a really infectious track, highly recommended.